Dr. Joseph (Joe) Miglio is an Associate Professor of Music Business/Management at Berklee College of Music, with areas of expertise including leadership and design thinking, strategic planning and business development, product development and performance measurements. Joe has presented at multiple national conferences on topics such as artist identity and income generation, personal brand marketing strategies, start up to scale up businesses models, competitive analysis and value propositions, trend analysis/forecasting and innovative design. Joe has a Doctorate in Education from National Louis University in Chicago and is the creator of the Reflexive Engagement Method, a model of inquiry based on self-knowledge construction and intrapersonal understanding. His most recent work is based on the dual concept that “life is a conversation and life as a conversation” utilizing the narrative analysis and structural assessments to assist in identification of key branding attributes for nonprofit organizations, business enterprises and self/leadership development.